The work you're doing
is hard. So is carrying
it alone.

One-on-one therapy for founders, entrepreneurs, and high-achieving professionals. In-person in San Francisco and via telehealth throughout California.

Most founders don't get to be honest about how hard it is.

There's an unspoken rule in startup culture: stay confident, project certainty, don't show weakness. Investors, employees, and co-founders are all watching. So you keep the real weight of it to yourself.

The anxiety, the doubt, the exhaustion that doesn't go away after a weekend off, these things don't resolve on their own. They compound. And at some point they start affecting how you lead, how you think, and who you are outside of work.

In a 2026 survey of 200 U.S. tech founders by Wilbur Labs, 87% said building a startup was lonelier than they expected.

Therapy gives you a place to be completely honest. Not to vent, but to actually work through what's happening and make sustainable changes in how you operate.

Signs it might be time to talk to someone

🔋

You're running on empty

You push through, but it's getting harder. The energy you used to have for the work and the people in your life isn't there the way it used to be.

🌀

Your thoughts won't slow down

The anxiety follows you everywhere. Into meetings, into evenings, into sleep. The mental chatter doesn't turn off when you need it to.

🪮

You don't recognize yourself

The version of you that exists outside the company feels distant. You're not sure who you are when you're not working.

📊

Imposter syndrome is getting louder

The more you've built, the more exposed you feel. Praise doesn't land. The fear of being found out is a constant background noise.

🏠

Your relationships are paying the price

The people who matter most are getting what's left over after work. You know it. You don't know how to change it.

🧭

You've lost the thread of why

The mission that felt clear at the start feels harder to hold onto. You're not sure if the trade-offs are still worth it.

"Most founders I see are high-functioning and quietly struggling. Individual therapy for founders is not about crisis intervention. It is about making the work sustainable before something breaks."Ana Zedginidze, LPCC

What individual therapy for founders actually looks like

Sessions are one hour, typically weekly. However, I know that a lot can change in a week, I meet with founders where they are and we made an individualized plan on how often you need to meet, understanding that it can vary.

We are here to understand what is driving what is happening now, and to change it. I work with founders on the specific pressures of building: the identity questions that come with being the one in charge, the anxiety that does not improve when the company does well, and the relationships strained by the weight of it.

You will be challenged. You will also be supported. The goal is not to manage symptoms but to create real, lasting change in how you think, lead, and show up in work and in life.

01

Free consultation

A 15-minute call to understand what's happening and whether we're a good fit. No commitment, no intake forms.

02

First session

We start with what's most pressing. I'll ask questions, you'll talk. We'll figure out together what the work should focus on.

03

Ongoing sessions

Ongoing sessions, usually weekly, one hour sessions. The cadence and focus evolve as things shift. We set a goal of the type of change you'd like to see.

04

As long as useful

Therapy isn't indefinite. When you've gotten what you came for, we wind down. You'll know when that is, and so will I.

Common reasons founders come in

Every founder's situation is different. The presenting issues vary, but they tend to cluster around a few core areas.

Founder burnout

Not just tiredness — the kind of depletion that doesn't recover with rest. We work on what's driving it and how to build something more sustainable.

Anxiety & chronic stress

The startup environment rewards hypervigilance. At some point it stops being useful. We work on what the anxiety is actually protecting and how to turn the volume down.

Imposter syndrome

The external evidence says you're doing well. The internal experience says otherwise. We go beneath the surface on why the gap exists and what keeps it there.

Identity & purpose

Who are you when the company isn't doing well? Who are you outside of founder? These questions matter and they're worth answering before they answer themselves.

Work-life integration

Not balance — that's a myth for founders. Integration. How to be fully present in the parts of life that matter without the company consuming everything.

Immigrant founder experience

Building in a country that isn't yours. The pressure to perform, the cultural navigation, the isolation that can come with being first. This has its own particular weight.

What founders ask before starting

I've never done therapy before. How do I know if it's right for me?

The free 15-minute consultation is designed to answer exactly that. There's no commitment involved. It's a conversation to see if this kind of work makes sense for where you are right now.

Can I do sessions remotely?

Yes. Telehealth sessions are available throughout California. If you're in San Francisco, in-person sessions are available at 220 Montgomery St #600 in the Financial District.

Do you take insurance?

I'm a private pay therapist. Many clients use out-of-network benefits or FSA/HSA funds to offset the cost. I provide a superbill for reimbursement on request. See the Fees page for details.

How long does therapy usually take?

It depends on what you're working on. Some clients come for a focused stretch of a few months around a specific challenge. Others work with me longer as things evolve. There's no prescribed length. We go as long as it's useful.

Is everything confidential?

Yes. Everything discussed in sessions is confidential and protected by standard therapeutic privilege. The only exceptions are narrow legal requirements that I'll explain at the start.

Related pages:

Fees & Pricing Co-Founder Conflict Resolution About Ana Zedginidze, LPCC Full FAQ

The work starts with a conversation.

A free 15-minute call. No intake forms, no commitment. Just a chance to see if this is the right fit.

Book a Free Consultation